With millions of Britons trapped at home because of the weather, the likes of which hasn't been seen in over 30 years, the majority are opting to explore online dating sites instead.
Online dating websites like MySingleFriend.com, Singles365.com and IllicitEncounters.com are all claiming major spikes in traffic from this week alone.
According to Forrester Research, the number of Britons using online dating sites to find love will increase from 2.6 million in 2006 to 6 million by 2012. If there even is a 2012...
But even if all these people do find someone online, they're going to have to wait at least another week before setting up a meeting, as the weather isn't going to let up for at least another week.
Happy trails.
Recommended books (downloadable pdfs):
Shawn Nelson - The Dating Resource ReportAbbas Abedi - 5 Steps To Online Dating Success
Brian Caniglia - Online Dating Secrets
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