Online Dating Sites Cash In

As the economy struggles to climb back up, it seems that people worldwide are not only seeking new jobs and trying to cut costs, they're also searching for love more than ever before. And so, online dating sites are cashing in like crazy.

Online dating sites and matchmaking services have seen a boom that was only matched immediately after 9/11. In times of crisis, it seems, people become more aware of what's most important in life - finding someone to share happiness with (collectively now - awwwwww).

Despite the major dip in the economy in the winter of 2008, Match.com had it's strongest fourth quarter in years. Membership climbed 17% in December 2008 from December 2007. Not only that - but 50% more profiles were viewed than were the year before.

I guess when people feel the stress of money and work, they want to feel loved by someone who is also stressed about money and work.

What is also interesting is this - the more people have to pay to join an online dating site, the more serious they are about finding a partner. So keep that in mind when you sign up to a dating site for free.

Recommended books (downloadable pdfs):

Tyler Durden - Dissecting Shit Tests
Abbas Abedi - 5 Steps To Online Dating Success
Brian Caniglia - Online Dating Secrets

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