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When Hitch came out, Dating coach as profession was pushed into spotlight. I didnt like the movie, but i couldn't argue with the triple amount of clients that came after movie release. In fact, since then it became much easier to explain what i do, people say "ahhh so you are like Hitch". Hitch has created a picture in peoples minds, about what dating coach does. Before that time, i had to explain long and hard to each client what it was that our company did, and still it held little legitimacy. When "The Game" book came out, same happened again, spike of clients and we got more recognition for being dating coach. This days I no longer need to explain what it is that we do, it seems most people have some idea of what dating coach does, hard to believe that 3 years ago most people had no idea that such thing as "dating coach" existed.

Last summer it was "The Pick up artist" VH1 show, that caused largest amount of people of asking for our coaching information. Then there is word of mouth, a lot of people heard from a friend about dating coaches or pick up and wanted to see for themselves what is it all about. As more people know about it, more people will tell their friends. It seems every time there is some big event, a much greater recognition sweeps over people. Most people still don't know about Pick up community, but each time big events happen, more and more people are aware of its existence.

Here is news on new movie "The Game"

Movies News

Spyglass pickup film rights to Neil Strauss The Game'

By M">Spyglass has acquired film rights to Neil Strauss' dating novel 'The Game.'

According to The Hollywood Reporter Dan Weiss will adapt the book.

In the book Neil Strauss, the bestselling author, spends two years living among men who trade the most devastatingly effective techniques ever invented to charm women.

On his journey from AFC (average frustrated chump) to PUA (pick-up artist) to PUG (pick-up guru), Strauss not only shares scores of original seduction techniques but also has unforgettable encounters with the likes of Tom Cruise, Britney Spears, Paris Hilton, Heidi Fleiss, and Courtney Love. If "The Game" movie will be publicized anything like Hitch move was, expect pua community to double, if not triple over night (right now USA pua population is in 2-4 million range in my estimation). Its not for everyone but many people will try pua materials or will look up pua information, just to see if its really true. What pick up community lacks at the moments is awareness of people, most people still don't know it exists (which is good for most puas) because ones it is all come out to the public in force and not fragmented releases (The game, Vh1 show), rules will change. Rules of conduct, of training, of business, even now there is nothing set in stone, but when it hits general population, BOOM explosion.

"The Game" book and Vh1 show, have targeted very small size of population, the reach to this day is younger guys, at the moment 20 somethings is the biggest part of pua population. I would estimate thatt about 70-80% of pua is under 30, by looking at my groups and community info.

What "The Game" movie will do, is bring the eyes of older audience into pick up community. Since the movie about Style, and he has started his journey of self improvment at age 32 (as far as it is known about his real age). People who couldn't associate themselves with young PUAs on VH1, will be able to associate themselves much easier with someone closer to their own age, and will want to see what the pick up community is all about.Sign up for Pick up Future RSS feed.

Recommended books (downloadable pdfs):

Juggler - How To Be A Pickup Artist
C Kellogg - Pick Up Lines

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