39 young men in Montreal, Canada were given the opportunity to drive a Porsche 911 Carrera Cabriolet and a 16-year-old Toyota Camry after that.
Each of the vehicles was driven on a busy street, where hot chicks tend to frequent, and then on a quite road.
An hour after that, the men's mouths were swabbed for saliva samples to test for testosterone levels. Researchers discovered that when the men drove the Toyota, their testosterone levels did not change.
But when the men drove the Porsche, the men's testosterone levels shot up and stayed there no matter if women were around to watch them driving their sports car or not.
Although marketing professor GAD SAAD said that this would not likely have a lasting effect on a man's libido, it does indicate that men use cars for sexual signaling, as is done with animals in the wild. It's kind of like when a peacock shows off its feathers.
So more of taxpayers' money was spent to conclude about the obvious. Next up, sex leads to orgasm in men.
Recommended books (downloadable pdfs):
C Kellogg - How To Seduce A Woman 3 FearsJoy Of Life - The 10 Most Romantic Places In San Francisco Brochure
Chris Jackson - How To Get Her To Make The First Move
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