"Pleasure is in your own hands" is the slogan for the campaign and has the Roman Catholic church up in arms because it challenges their views on people having sex - even with themselves.
Other regions in Spain are thinking of copying the campaign as well, although local opposition leaders claim that Extremadura has become the laughing stock of Spain.
The campaign is aimed at teenagers between 14 and 17, and it is simple, clear, natural, and easily understood, according to LAURA GARRIDO, the president of the Youth Council of Extremadura.
Best part of the story is PILAR RAHOLA, a columnist in the local newspaper who wrote: "Extremadura should be pleased with itself. It may have the most unemployed young people in Spain, but they will be the best at masturbation."
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