Associate Positive Emotions With You

In the world of Neurolinguistic Programming (NLP) they call this anchoring. When people experience great pleasure or happiness, they tend to associate the things around them with those positive feelings. The same goes for negative ones. If a messenger delivers news that your dog just died, even though he had nothing to do with it, you will likely still feel negatively towards that person. The goal is to get the customer to associate massive pleasure and enjoyment with you and your product. On a date you may do this by being genuinely interested in hearing their most exciting moments from the past, or taking them to a comedy club or salsa dancing. That’s the point of a date isn’t it? To show someone that being around you means having a good time.

The same goes for a customer. They want to know that having you around will mean enjoyment for them, be it in the form of their boss praising them, the actual product improving their lives, or knowing they’ll always laugh when around you. The options are limitless. We are positively influenced by things we like. This is why companies are always taking clients out to ball games and nice dinners. Even though the customer knows they are being courted, subconsciously they are associating their enjoyment with your company (assuming they are actually having fun). We all want to spend time around people who bring us up. Be that person.

Recommended books (free to download):

Carlos Xuma - The Seduction Method
C Kellogg - Create More Time Out Of Thin Air
Steve Scott - How To Flirt And Create Hypnotic Conversations With Women

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